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WELLNESS APP

Get.Mind.Set

A wellness app which provides professional counseling accessible, affordable and convenient. So anyone who struggles with life’s challenges can get help, anytime, anywhere.

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CONTEXT

Ask from Client

Yellow Club is an online community-based platform committed to raising mental health awareness in India.
Their vision is a future where mental health is accessible and affordable for one and all.

Currently, they do this by getting requests in their website and schedule sessions using third
party video call applications.

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Yellowclub needs a digital platform to unite their community and make the mental health sessions
more accessible and affordable.

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TEAM & TOOLS

How we did it

Team size: 1 UX Designer + 2 developers + 1 stakeholder

2 Agile sprints of 2 weeks

Tools: Figma, Miro, Maze & Zeplin

UX Processes: Survey, Interview, Affinity diagram, Benchmarking, Personas, SWOT Analysis, MOSCOW, User flow, User testing.

Pandemic

User researches and testing are done remotely. Made use of existing surveys to support the research

Sensitive subject

Users were reluctant to share their experiences about their weak times, all interviews are done anonymously.

2 weeks of time

To manage time we made a clear roadmap and used Trello for task mapping.

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EMPATHISE

Get a sense of user behavior

The aim of user research was to understand:
1. The pain points of using the current way of scheduling the therapies.
2. The problems faced by people who go through these difficult times.

User research

Participants: People with mental illness and their friends or relatives, therapists 

Recruitment: Yelloclub instagram community

Methods: Survey & User interview

Mode: Remote

EMPATHISE

Experience pain points

Following the user research, I sorted notes into themes to detect common pain points. I prioritized issues which really needs to be addressed and can bring impact on decision documentation.

100% of people contacted admitted that they or their immediate family members suffers from mental distress.

43% users takes medical help, 83% are ignorant about digital platforms in mental health.

62% finds it difficult find the right doctors for their issues.

Recommend doctors based on profiling users.

74% fail to define their problems.

A way to express what users feel and feed to therapists.

80% of the time session is not efficiently utilized.

Keep the records and history in profiles and feed therapists  before sessions.

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EMPATHISE

Persona

I comprehend the user bahaviours in Ravi, who is an IT employee who suffers with depression and anxiety.

  • We are designing for people of mental distress.

  • Age group of 13- 45

  • Moderate -high tech savvy

  • Need a level of trust

  • Failed to understand their reason for mental distress

  • Traditional mental health system failed to serve him due to pandemic.

  • Difficulty in finding the right doctor

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DEFINE

Competitor analysis

I researched potential competitors. Installed their apps and analyzed how they work and benchmarked the features

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Benchmarking

  • Video sessions

  • Authentication & User profile

  • Feedback system

  • Session booking

  • Scheduling sessions

  • Search for doctors

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DEFINE

The problem

I contemplated 3 major pain points user has:

1. Fails to find the right practitioner. 
2. Difficulty in defining their issues .            
3. Underutilization of session time.

Hypothesis

People with mental distress need an accessible and affordable platform which help them define their problems, provide them seamless therapy sessions and better utilize their time they spend on the platform.

Hypothesis

 

Documenting decisions are crucial for organizations to leverage maintainability and transparency. 

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In addition user demands for an intuitive tool to manage data for audits.

 

I believe that creating an integrated digital platform which consumes current document inventories and employee data, with intuitive filters and search mechanism can increase customer experience.

IDEATE

Concept of MVP

Bringing up a MVP addressing the user requirements and benchmarked features was a challenge.

User profiling #1
User needs to track their history to share with the practitioners before the sessions to better utilize the session time

Practitioner recommendation #2An onboarding system with skippable questions to understand the user and recommend the list of right practitioners

Remote counselling #3
User should be able to book a session, a session calendar

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Success metrics

Early prototype testing: Favorable feedback from Yellowclub community after initial prototype testing. 

Download rate: Yellowclub expects 5000 downloads on the first 2 months of app launch.

Usability Score: Measuring prototype with Maze, measuring bouncing rate, midclick's and task completion time

App rating: Measure quality of service at a 5 point scale.

DEVELOP

Architecture of the solution

Userflow: Defining how user will be navigating through the system

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Mid-fi prototypes and early testing

I got many honest feedbacks about the design. The most prominent was about the fonts and data clutter in registration form.

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DEVELOP

Design system & Hi-fi prototype

I did branding and come with an atomic design system to bring the solution to life.

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Ability to define themselves

Breathable space

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Make use of full screen.

Search for practitioner

RETROSPECTION

Takeaways

  • Agile mindset and working in design sprints.

  • ​Insight into wellness industry.

  • Advantages of design system.

  • ​Advantages of early testing.

  • ​High fi makes sense only at the end of a complex UX/UI process

  • Users like to go with conventions, which reduces a lot of confusion and takes less learning time.

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